KonzeptioNerd

Early Konzeptionerds

In the neolithic section of the National Museum of Archaeology on Malta, among the countless stoney representations of wide-hipped women with individual hair-styles, you can find a piece of limestone, about the size of the palm of my hand. It is a to-scale model of the tempel of Ta’ Hagrat. If Malta is not on your itinary, you may find a photograph of the Ta’ Hagrat Temple-Model on the pages of megalithics.com.

This portable 3D-model shows the outer surface of the temple down to the characteristic structure of the building blocks and the roofing (long decayed and impossible to deduct from the ruins). It’s beautiful in its simplicity and likely the perfect tool to convince a few hundred of your closest friends, relatives and kinpersons to put in a dozen or so years in order to get the thing built.

And there it dawned on me: we may be homo sapienses, but we’re certainly homo conceptionenses, first. We receive an image of the world - as it is, and as it will be once we’re done tinkering. And then we go and make a model, flesh it out, sand the edges, show it off for a round of comments, go back for some finetuning et voila - the thing is ready to be built.

That’s how we’ve done it for the past 5or10thousand years and there’s no reason why web design agencies of the early 21st century should break with this tradition, is there.

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