KonzeptioNerd

Web 2.0 usage figures

Moritz Stefaner of Well-formed data shares figures from a Forrester study on Social Technographics: Mapping Participation In Activities Forms The Foundation Of A Social Strategy (link to the Forrester study - link to Stefaner’s digest).
Forrester propose “a ladder with six level of participation” and “use the term Social Technographics® to describe a population according to [...]

---

Excellent URL structure

Amazon is probably not best known for their human readable URLs. They do, however, have a consistent URL structure (at least across their .com .de and .co.uk domains).
Today, I came across Dan Saffer’s Designing for Interaction in a blog that links to Amazon’s .com-site (with an affiliate code, I think). I don’t want to order [...]

---

Be where your customers are

Michael Otto is chairman of Otto Versand, one of Germany’s largest mailorder companies. Alexander Otto is chairman of ECE, a company that buildes and runs large shopping arcades in Germany. Rivals? No - brothers.
In the late 1960s, their father, Walter Otto, decided to supplement his mailorder business with malls. Not fearing cannibalization, Otto chose to [...]

---

How Much Website Do You Need (if You’re a Small to Mid-range company)?

A pro pos of a small meme over at techdirt: You Mean Small Businesses Can Succeed Without Web Sites? … Carlo Longino and a few commenters along with him believe that (having to set up and run) a website may not benefit and may actually be detrimental to small businesses.
I kind of disagree. A website [...]

---

US Online Social Network Ad Spending

eMarketer Daily newsletter refines its figures for US Online Social Network Ad Spending (see my previous post: Numbers) / US, 2007, in mio. USD:

MySpace: 525
Other general social network sites (Facebook, Bebo, Piczo, Friendster, etc, but not including MySpace): 200
Social network offerings from portals and other sites (MSN Spaces, Yahoo! 360, AIM Pages, Orkut, etc.): 95
Vertical [...]

---

But will it work?

GigaOM have a smart take on Komjuniti’s study on advertising in Second Life.
Importantly, they concede that
As bleak as these numbers may seem, it’s worth noting that they aren’t actually too far off from reactions to traditional Internet advertising. For example, four years after Net-based advertising had reached full fury, Yankelovich Parterns [sic] conducted a 2004 [...]

---

Everything’s so social

Sid Yadav’s rev(olution)2 Blog (rev2.org on Web 2.0 has a list of the top 10 most successful Web 2.0 startups (10 Most Successful Web 2.0 Startups) (posted April 14, 418 diggs the last time I looked).
The list might not be conclusive - and will probably look different for different countries. Looking from Germany, for example, [...]

---

History Repeating

Jochen Sengpiehl, head of marketing at German car manufacturer VW, is quoted to characterize Second Life as “superfluous and dangerous”. “People”, he says according to the HighText iBusiness Newsletter of March 2, 2007 , “would better invest their energies in the real world instead of wasting them in a virtual one.
Now, that’s exactly what they [...]

---

Social Networking and E-Mail Harvesting

A few weeks ago, a friend invited me to social networking site Hi5 (not linking on purpose). I knew the sender, I’m interested in communities as a phenomenon of digital lifestyles, so I clicked the coded link and registered. I also changed the mail-address my friend had used (a personal address) to one I usually [...]

---

TV Networks and Emerging Media Formats

eMarketer Daily newsletter of March 8, 2007 looked at “Emerging Media Formats Implemented Most by Top TV Networks in the US, Q1 2007″ (source: 360i, March 2007).

Apparently, 97% of top TV networks use E-Mail alerts.
Blogs: 83%
Mobile: 80%
Podcast (audio): 80%
Games: 74%
RSS: 74%
Viral video (sharing functionality): 66%
MySpace: 37%
Podcast (video): 31%
YouTube: 14%

This suggests that Second Life comes in [...]

---