History Repeating
Jochen Sengpiehl, head of marketing at German car manufacturer VW, is quoted to characterize Second Life as “superfluous and dangerous”. “People”, he says according to the HighText iBusiness Newsletter of March 2, 2007 , “would better invest their energies in the real world instead of wasting them in a virtual one.
Now, that’s exactly what they said about the internet 10, 12 years ago.
VW have recently written advertising history with their fun cross-media Miss Helga campaign.
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