KonzeptioNerd

Numbers …

The Bundesverbandes für Informationswirtschaft, Telekommunikation und neue Medien (Bitkom) and the European Information Technology Observatory (EITO announce that 60% of Germans have online access (not new) and that this figure will rise to just under 70% by 2010 (via Market, March 28, 2007).

Undoubtedly (barring major catastrophes), the percentage of internet users in Germany will reach just under 100% within the next, say, 30 years. Even the percentage of broadband users will.

What I find more interesting than the vague numbers that keep circeling (I seem to remember that the federal government aims to push internet useage to 70% by 2010, anyway) is the question whether there are factors that will potentially or necessarily speed up the natural process (of people who grew up without online media and never found a reason to adopt them simply dying out).

Addendum: eMarketer Daily newsletter of March 23, 2007 suggests (for 2006) 49.9% (total aof 54.6 mio) broadband-households in the US, 30.8%/11.8 mio) in Germany and 78.8%/12.7 mio in South Korea.

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