TV Networks and Emerging Media Formats
eMarketer Daily newsletter of March 8, 2007 looked at “Emerging Media Formats Implemented Most by Top TV Networks in the US, Q1 2007″ (source: 360i, March 2007).
- Apparently, 97% of top TV networks use E-Mail alerts.
- Blogs: 83%
- Mobile: 80%
- Podcast (audio): 80%
- Games: 74%
- RSS: 74%
- Viral video (sharing functionality): 66%
- MySpace: 37%
- Podcast (video): 31%
- YouTube: 14%
This suggests that Second Life comes in at 14% or below. And gaining …
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