KonzeptioNerd

But will it work?

GigaOM have a smart take on Komjuniti’s study on advertising in Second Life.

Importantly, they concede that

As bleak as these numbers may seem, it’s worth noting that they aren’t actually too far off from reactions to traditional Internet advertising. For example, four years after Net-based advertising had reached full fury, Yankelovich Parterns [sic] conducted a 2004 study and found that 60% of consumers had a significantly more negative opinion of marketing and advertising on the Web now than a few years previous, while 65% described themselves as feeling constantly bombarded by ads online. So in a relatively similar space of time, advertisers and brand promoters in Second Life have managed to annoy their potential customers only slightly more then their established brethren. (Link for the Yankelovich Partners and a comment on the 2004 study (from internetnews.com)

Sadly, GigaOM could not resist openening with the by now mandatory SL-bashing “Marketing in Second Life doesn’t work … here is why!”

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