KonzeptioNerd

US Online Social Network Ad Spending

eMarketer Daily newsletter refines its figures for US Online Social Network Ad Spending (see my previous post: Numbers) / US, 2007, in mio. USD:

• MySpace: 525
• Other general social network sites (Facebook, Bebo, Piczo, Friendster, etc, but not including MySpace): 200
• Social network offerings from portals and other sites (MSN Spaces, Yahoo! 360, AIM Pages, Orkut, etc.): 95
• Vertical social networks and marketer-sponsored social networks: 45
• total: 856.

These figures are well inline with eMarketer’s previous and other estimates.

By the by, the authors also propose a taxnomy for social networks:

• General social network sites focus on social networking
• Social network offerings from portals and other sites
• Vertical social networks are thematic or theme-oriented networks, either grass-roots or brand driven

Sadly, they do not offer examples for the latter category. So it’s unclear whether the figures suggest that additional ad placement on already branded networking sites generate a further USD 45 mio. or whether in 2007, brands will put an estimated USD 45 mio. in creating social networks around their products.

Find the full article at eMarketer: Social Network Ad Scramble.

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