KonzeptioNerd

Web 2.0 usage figures

Moritz Stefaner of Well-formed data shares figures from a Forrester study on Social Technographics: Mapping Participation In Activities Forms The Foundation Of A Social Strategy (link to the Forrester study - link to Stefaner’s digest).

Forrester propose “a ladder with six level of participation” and “use the term Social Technographics® to describe a population according to its participation in these levels”. The ladder is significantly more differentiated than the three levels from Nielsen’s (or Will Hill’s) Participation Inequality.

Of course, Forrester looks at all internet users while Nielsen is looking at people who have already joined a network, so the “Inactives” and the “Spectators” may be neglected when describing the population of a community (simply, because they won’t be there).

Of the remaining four, “Joiners” correspond to “Lurkers”, “Collectors” and “Critics” contribute occasionally and “Creators” are the active few. It’s difficult to compare the figures, as Forrester’s categories are overlapping and Nielsen’s are not. But Forrester’s “Creators” come up at 13%, while Nielsen sees only 1% of power users. “Critics” and “collectors” come out about twice as high as Nielsen’s 9%.

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