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Archive for April, 2007

Numbers …

April 1st, 2007 | Permanent link

The Bundesverbandes für Informationswirtschaft, Telekommunikation und neue Medien (Bitkom) and the European Information Technology Observatory (EITO announce that 60% of Germans have online access (not new) and that this figure will rise to just under 70% by 2010 (via Market, March 28, 2007).
Undoubtedly (barring major catastrophes), the percentage of internet users in Germany will reach [...]


Ad Spendings on Social Networking Sites

April 1st, 2007 | Permanent link

eMarketer Daily newsletter of March 26, 2007 has a chart on “worldwide online social network ad spending, 2006, 2007 & 2010.
They are USD 350 mio (US) and USD 95 mio. (outside US) for 2006 with projections of USD 865/206 mio for 2007 and USD 2,150/665 mio für 2010. (eMarketer original research, October 2006)
These numbers [...]