KonzeptioNerd

Channel-Convergence

Over at Advertising Age, Al Ries explains Why the iPhone Will Fail. Ries may be right and the iPhone may well “fail”, but not because there’s no demand for hardware convergence.
The iPhone is not about fusing a phone, MP3 player, internet device … and maybe TV, radio, GPS … The iPhone is about not caring [...]

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Featureitis

Dan Saffer at adaptive path blog has an excellent (though lengthy) comment on the feature overload debate:
[...D]on’t play in the features game at all. Because let’s face it: most features are commodities that will likely be replicated eventually. Instead, it is about the connection between the features that will create both product loyalty and product [...]

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Free iPhone

Apple Unable to Find iPhone Partner in Europe? - If only! An unlocked iPhone for sale in Europe. And no need to change carriers. What would it take?
For Apple, basically a webbased voicemail-box system. I think I saw on out of the box on the counter at Aldi, the other day.
For the user, a Fon.com-Account [...]

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Marketing, Advertising, PR, Branding … and the Web 2.0

Trust on me to have forgotten where I caught this meme only last week, but …
Marketing, Advertising, PR, Branding …
Brand Autopsy feature cartoons by Marty Neumeier (from his book ZAG) that quite neatly illustrate the basic workings of Marketing, Advertising, Public Relations and Branding:

See also: ZAG.
… and the Web 2.0
I wonder what the illustration for [...]

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Online and Off-

At the moment, I’m hanging out in Second Life, waiting for the first voice-enabled Web Montag in SL to start. Everybody’s standing round in a circle outside a small contained garden in DardWood (or hanging round in this sad droopy-head way neglected SL-avatars have), waiting for everybody else to figure out their new speech [...]

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A Matter of Perspective: Justin Hall and Passively Play

The current edition of the German variance of Edge Magazin (Edge UK original - Edge German offspring) features an interview with Justin Hall “a student of the Southern Californian Interactive Media Devision” on his school project “passive multiplayer online game”. The story’s a bit weird: apparently, the guy regrets he can no longer devote as [...]

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Courage and Writing Impediments

Swiss sales guru Umberto Saxer has started to mail out his podcast (”Audio-Minutentipp”) to his newsletter-subscribers. This first installment I received is concerned with courage.
Those of you who understand (Swiss) German can check out the episode here: Minutentipp 07-20: Thema Angst vor dem Nein gesprochen von Umberto Saxer und Wolfgang Niedermeyer.
Saxer and Niedermeyer talk about [...]

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Jitterbug - Groovy, yes, but usable?

In a recent Business Week article (A Cell Phone for Baby Boomers), Jesse James Garrett talks about the Jitterbug, a mobile phone geared at supposedly technophobic senior surfers. The Jitterbug is not merely your big-buttoned, simplified-interface mobile phone designed for those with reduced patience for challenging gadgetry. Jitterbug is a service as well: there’s an [...]

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