Marketing, Advertising, PR, Branding … and the Web 2.0
Trust on me to have forgotten where I caught this meme only last week, but …
Marketing, Advertising, PR, Branding …
Brand Autopsy feature cartoons by Marty Neumeier (from his book ZAG) that quite neatly illustrate the basic workings of Marketing, Advertising, Public Relations and Branding:
See also: ZAG.
… and the Web 2.0
I wonder what the illustration for the web (in the iteration we have come to call “2.0″) would look like. probably like this:
On the Web 2.0, be prepared to live up to your claims.
2 Responses to “Marketing, Advertising, PR, Branding … and the Web 2.0”
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Nice one. But what happened to pix no. 2 and 5? Did you have to censor it?
Brandautopsy skipped those. Check ZAG - the book, pages 24 and 25 for the full list. #2 appears to be telemarketing, #5 design. They’re a bit weaker than the list of 4, imho.