Archive for August, 2007
Brand-Mobs (was: Brand-Communities)
At the recent Community Breakfast (see: Social Web World), we talked briefly about brand-communities. So far, few brands have risked the expense and long-term committment required to start up a community. Oliver Ueberholz observed that most brand-communities he’s seen were rather short-term campaigns; intentionally designed to avoid the litmus-test of longevity.
To me, those ultra short-term [...]
Remember deep pages
Netbank has been in the newsletters with its relaunch the “largely avoids scrolling”.
Now, this claim is not quite true to the point: deep, content-heavy pages do scroll - and why shouldn’t they? (See e.g. Boxes and Arrows: Blasting the Myth of the Fold).
There are more severe blunders on the Netbank site, though. Linked and unlinked [...]
De schrifft de blifft
Those who write will remain. Old German saying. Not so, apparently, in this digital day and age. Especially not if you’re a wikipedia editor.
Mark Bernstein (see Wikipedia and Eastgate or More Wikipedia) is currently rather peeved at wikipedia editing-slams which appear to result in deletion-tagging entries on Eastgate and their currently strongest product, Tinderbox.
And looking [...]
Web Trends Screensaver
Oliver Reichenstein of Information Architects Japan updated his Web Trend Map 2007 (Version 2.0). It’s available in various formats for screen and print viewing - and as a screensaver (Mac OSX only).
Neat!
To the Niches
HORIZONT 29/2007 quotes Eprofessional / Fittkau & Maaß study 24. WWW-Benutzer-Analyse W3B.
Findings
40% of experienced web users spend 25%+ of their online-time on smaller, less well known, specialized sites.
30% of web newbies do the same.
52.7% of < 19-year-olds spend 25%+ of their online-time on smaller, less well known, specialized sites.
49.7% of 20-29-year-olds do the same.
So do [...]
In its June 2007 edition, Wired Magazine has an interview with CBS president Leslie Moonves, headed “What happens to Network Television in the Internt Age?”. See online: CBS Chief Isn’t Worried About YouTube or Google — ‘As Long as We Get Paid’.
Where Sulzberger positions himself and his N.Y.T. as “curators of news” (see my recent [...]
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