KonzeptioNerd

In its June 2007 edition, Wired Magazine has an interview with CBS president Leslie Moonves, headed “What happens to Network Television in the Internt Age?”. See online: CBS Chief Isn’t Worried About YouTube or Google — ‘As Long as We Get Paid’.

Where Sulzberger positions himself and his N.Y.T. as “curators of news” (see my recent post Information-Brands = Curators of News, Moonves appears to view his channels primarily as advertising vehicles. Ad spendings may be moving to the internet, but “We’re there as well. We win either way”, says Moonves. Meanwhile, the internet, even user generated content-sites, is a great advertising channel: “If there’s a one-minute clip of CSI, or user-generated clips like different shots of David Caruso taking off his glasses, that’s great promotion.”

“We don’t care how you get your content - over the air, over cable, satellite, the Intenet, or on your cell phone - as long as we get paid.”

The internet may be the first medium that truely turns audiences into senders. But those who produce or market the content now and have routine in dealing with content, will continue to be the household-brands with a lot of elbow-rooms for experimenting and making mistakes.

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