Archive for September, 2007
Gigs
If I’ve been a bit quiet lately, that’s because I’m putting all my writing gumption into two presentations on online communities / brand communities I’ll be giving this month.
Deutscher Multimedia Kongress DMMK at Stuttgart, September 19, panel “Online-Communities zur Markenbindung” 3.45 pm
Zweiter wissenschaftlicher Kongress des Deutschen Direktmarketing Verbands DDV at Frankfurt, September 26, after lunch.
(Your [...]
On the lack of hard data regarding online communities
I’m reading up on online-communities these days.
Tim Keding’s Virtuelle Communities: Erfolgsfaktoren für das Internet-Geschäftsmodell virtueller Gemeinschaften is very obviously a graduation paper. Once you accept this (and the author’s insistence on unidiomatic German), you’ll find Virtuelle Commuities to be a handy little introduction to the topic that can be gathered in one or two sittings.
Keding [...]
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