KonzeptioNerd

Community Marketing Management … for Beginners

I’m reading Frank Mühlenbeck’s and Klemens Skibicki’s Community Marketing Management because I’m currently researching online community theory, but I’m not sure reviewing it here is the best of ideas. Let’s see. CMM has various problems, the biggest one appears to be target group insecurity.
Mühlenbeck and Skibicki appear to be talking to a rather concise audience [...]

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Banging Things into Shape

Norbert Bolz’s “design manifesto for the 21st century”, bang design makes a good companion read for Sterling’s Shaping Things. Bolz writes in reaction to developments similar to those Sterling picks up: The future of the thing in the age of its digital taggability1, and the “body in the age of its technical reproductability” (p. 135).
bang [...]

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Jesse James Garrett’s Elements of User Experience

Jesse James Garrett’s The Elements of User Experience: User Centered Design for the Web is certainly the piece de resistance of or the user experience design and Garrett’s something of the godfather of the discipline. You simply cannot do UXD and not have read the Elements. Together with ia/recon and the Visual Vocabulary (already drafted [...]

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Community Building with Amy Jo Kim

At eight real-world years, amy Jo Kim’s “Community Building on the Web” should be of interest mostly as a socio historical document. But Kim’s advice is still valid for the second wave of online communities - and not only because everyone’s still quoting her left and right. If nothing else, it’s a good starting [...]

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What you want (to be)

At first I thought, Paul Arden’s It’s not how good you are, it’s how good you want to be was your average load of motivational mumbo-jumbo. One reason for this may be the misleading German title, which translates exactly to It’s not who you are, but who you want to be, putting the whole thing [...]

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