Stay Out
Bad Outdoor Advertising Usability
Nice advert for UniCredit at Frankfurt airport:
When the doors slide closed, “Capital” and “Opportunity” come together, courtesy of UniCredit. Nice interplay of ad-message and environment.
However, large red circles, brand compliant or not, on doors in public places usually denote “exit only, use adjacent door”. Which I tried to do, running down a row of red-labelled doors, trying to catch my flight, until I realized that those were two-way doors and the circles just a case of bad outdor advertising usability.
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