Health, Sustainability and the Web 2.0
This week’s MedienMittwoch concerned itself with the LOHAS movement und their relationship with marketing.
The acronym LOHAS stands for Lifestyle of Health and Sustainability and if you’d like to read more (and care to read German), please to go my latest post on the MedienMittwoch-blog: Heute ist es hier so voll, weil man mit LOHAS Geld verdienen kann (”The reason it’s so packed in here is because you can make money from LOHAS”).
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Dear Dr. Anja Rau,
I left a commentary on the blog MedienMittwoch and I would like to discuss with you
Martina Hoffhaus, LOHAS CompetenceCenter
Thank you for your comment! The MedienMittwoch blog is set to “moderate comments”. As a guest blogger, it is not my call to approve comments, but I have suggested to the owners to release yours asap. I’ll be happy to join the discussion once that has happened.
Hello from Cologne, you might be interested in my take on LOHAS with regards to accessibility on the web i.e. similarities and potential for promoting the wider cause of accessibility (online and offline) by targeting LOHAS. The essay was part of my final Masters project which is documented on this dedicated blog:
http://hismastersblog.wordpress.com/category/2_ma-dissertation
Due to the word count restriction I am fully aware this can only touch the surface of two potentially interwoven and complex topics.
Your thoughts and feedback would be very welcome.
Hi Clive, interesting parallel you draw here. I think LOHAS have a great strategy for making companies cater to their needs and wants (i.e. by positioning themselves as a large demographic with strong buying power, unlike, e.g. the feminist movement who never really tried that route or the gay movement who tried with limited success).
I hadn’t so much thought about how the LOHAS movement is making itself attractive to prospective joiners. Do you think “sexiness” is IT (instead of, e.g. the warm fuzzy feeling of a good conscience) and if so, how do you define “sexiness”?