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Archive for October, 2008

Podcast potential

October 6th, 2008 | Permanent link

In a recent Schlaflos in München-podcast, Annik Rubens quotes a German public radio official with an estimate of 10-15% of radio podcast subscribers who’ve had no previous contact with the radio programm related to the downloaded podcast. These users came across the podcasts not via the programms but (mostly) through topic-related iTunes searches. In an [...]