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	<title>KonzeptioNerd</title>
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	<description>... warum genau wollen wir das jetzt so machen?</description>
	<pubDate>Tue, 01 Jun 2010 20:52:54 +0000</pubDate>
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		<title>Open Fire: Consumer Engagement</title>
		<link>http://www.konzeptionerd.de/2010/06/01/open-fire-consumer-engagement/</link>
		<comments>http://www.konzeptionerd.de/2010/06/01/open-fire-consumer-engagement/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:52:54 +0000</pubDate>
		<dc:creator>Anja Rau</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.konzeptionerd.de/?p=344</guid>
		<description><![CDATA[Until today, I thought that Consumer Engagement meant more or less &#8220;giving people something to do on your website instead of just pushing your product&#8221;. Not so. Apparently, there are as many and as vague definitions of the term as of &#8220;Word of Mouth&#8221; or &#8220;Buzz Marketing&#8221;. But when you look at it, it all [...]]]></description>
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		<title>What&#8217;s Wrong With arpeggiata.com?</title>
		<link>http://www.konzeptionerd.de/2010/05/13/whats-wrong-with-arpeggiatacom/</link>
		<comments>http://www.konzeptionerd.de/2010/05/13/whats-wrong-with-arpeggiatacom/#comments</comments>
		<pubDate>Thu, 13 May 2010 11:17:35 +0000</pubDate>
		<dc:creator>Anja Rau</dc:creator>
		
		<category><![CDATA[design]]></category>

		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.konzeptionerd.de/?p=323</guid>
		<description><![CDATA[L&#8217;arpeggiata are an early music ensamble, lead by lutist and harpist Christina Pluhar (no relation to Erika, I was told). To sample their music, go Amazon, iTunes or to their surprisingly contemporary website.


The website is aesthetic and atmospheric, with lots of content (text, images, video), e-commerce integration, and a busy forum (that&#8217;s really a guestbook, [...]]]></description>
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		<title>Book: Positioning</title>
		<link>http://www.konzeptionerd.de/2010/05/11/book-positioning/</link>
		<comments>http://www.konzeptionerd.de/2010/05/11/book-positioning/#comments</comments>
		<pubDate>Tue, 11 May 2010 18:16:26 +0000</pubDate>
		<dc:creator>Anja Rau</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[books]]></category>

		<category><![CDATA[user centered design]]></category>

		<guid isPermaLink="false">http://www.konzeptionerd.de/?p=313</guid>
		<description><![CDATA[Al Ries&#8217; and Jack Trout&#8217;s Positioning: The Battle for Your Mind is dated, controversial, and still a planner&#8217;s bible. Ries/Trout start from the observation that we live in an over-communicated world (even more true today than 30+ years ago when the book first appeared). Their remedy for all who want a slice of mind and [...]]]></description>
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		<item>
		<title>Do Not Disturb</title>
		<link>http://www.konzeptionerd.de/2010/04/23/do-not-disturb/</link>
		<comments>http://www.konzeptionerd.de/2010/04/23/do-not-disturb/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 18:44:23 +0000</pubDate>
		<dc:creator>Anja Rau</dc:creator>
		
		<category><![CDATA[advertising]]></category>

		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.konzeptionerd.de/?p=288</guid>
		<description><![CDATA[This webpage has an obtrusive banderole ad of 870 by 270 pixel, covering the width of the page with a video-ad.

BUT the banderole sits below the infamous &#8220;fold&#8221;, no matter how you resize your window. The banderole will not be visible until you&#8217;ve scrolled up - with a little luck, far enough to scroll away [...]]]></description>
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		<title>Kind of love Odol</title>
		<link>http://www.konzeptionerd.de/2010/04/21/kind-of-love-odol/</link>
		<comments>http://www.konzeptionerd.de/2010/04/21/kind-of-love-odol/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 18:45:11 +0000</pubDate>
		<dc:creator>Anja Rau</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://www.konzeptionerd.de/?p=271</guid>
		<description><![CDATA[Germany&#8217;s most traditional mouth wash, Odol, have updated their website. The screen-layout scales well from ca. 800&#215;700 (weird choice) to full-size on my secondary screen (Apple Cinema 24&#8243; - sorry to boast). I love the rasterized look of the dynamic yet generic summer imagery. Fucking brill. Great backdrop e.g. for video placement in the main [...]]]></description>
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		<title>Long Journey</title>
		<link>http://www.konzeptionerd.de/2010/04/18/long-journey/</link>
		<comments>http://www.konzeptionerd.de/2010/04/18/long-journey/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 19:37:28 +0000</pubDate>
		<dc:creator>Anja Rau</dc:creator>
		
		<category><![CDATA[Museums]]></category>

		<category><![CDATA[design]]></category>

		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.konzeptionerd.de/?p=299</guid>
		<description><![CDATA[Frankfurt&#8217;s Senckenberg Museum have extended their latest display extravaganza Safari zum Urmenschen till August 15. Reason enough to recap my visit of a few weeks ago.
Safari zum Urmenschen - Die Geschichte der Menschheit entdecken, erforschen, erleben (Safari to the prehistoric man - discover, explore, experience the history of mankind) follows in the footsteps of last [...]]]></description>
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		<item>
		<title>They must be kidding me</title>
		<link>http://www.konzeptionerd.de/2010/04/13/they-must-be-kidding-me/</link>
		<comments>http://www.konzeptionerd.de/2010/04/13/they-must-be-kidding-me/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 14:27:14 +0000</pubDate>
		<dc:creator>Anja Rau</dc:creator>
		
		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.konzeptionerd.de/?p=268</guid>
		<description><![CDATA[
]]></description>
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		<title>IPad Keyboard Live Test</title>
		<link>http://www.konzeptionerd.de/2010/04/12/ipad-keyboard-live-test/</link>
		<comments>http://www.konzeptionerd.de/2010/04/12/ipad-keyboard-live-test/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 12:02:39 +0000</pubDate>
		<dc:creator>Anja Rau</dc:creator>
		
		<category><![CDATA[Life online]]></category>

		<category><![CDATA[tools]]></category>

		<category><![CDATA[usability]]></category>

		<guid isPermaLink="false">http://www.konzeptionerd.de/?p=264</guid>
		<description><![CDATA[Alright, Guss. i&#8217;m writing this on a real-Life iPad. Benefits of vorging Inn an international Network Agency&#8230; We got One Sent over from. Hicago for tesitng.
So, I&#8217;m Witting in the easy chair in our office, Full lean-back Mode, iPad on my knees in prtrait Mode. Keyboard Sound on - nie Feedback. What you See here [...]]]></description>
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		<item>
		<title>Check This Out</title>
		<link>http://www.konzeptionerd.de/2010/02/19/check-this-out/</link>
		<comments>http://www.konzeptionerd.de/2010/02/19/check-this-out/#comments</comments>
		<pubDate>Fri, 19 Feb 2010 14:11:36 +0000</pubDate>
		<dc:creator>Anja Rau</dc:creator>
		
		<category><![CDATA[Blogs]]></category>

		<category><![CDATA[self promotion]]></category>

		<guid isPermaLink="false">http://www.konzeptionerd.de/?p=257</guid>
		<description><![CDATA[In case you wonder: if I&#8217;m not here, look for me there: Leo Burnett&#8217;s Cultural Fuel.
]]></description>
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		<title>Google and Privacy (brief overview)</title>
		<link>http://www.konzeptionerd.de/2010/01/30/google-and-privacy-brief-overview/</link>
		<comments>http://www.konzeptionerd.de/2010/01/30/google-and-privacy-brief-overview/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 19:49:50 +0000</pubDate>
		<dc:creator>Anja Rau</dc:creator>
		
		<category><![CDATA[Life online]]></category>

		<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://www.konzeptionerd.de/?p=255</guid>
		<description><![CDATA[The other day, a colleague asked me about Google and privacy. I checked round a bit and wrote him the following email which I&#8217;m posting below, mainly so that I don&#8217;t lose the info, but also in case anyone is looking for a brief overview (in German, though):

Wenn du bei Google registriert bist (z.B. für [...]]]></description>
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