KonzeptioNerd

Open Fire: Consumer Engagement

Until today, I thought that Consumer Engagement meant more or less “giving people something to do on your website instead of just pushing your product”. Not so. Apparently, there are as many and as vague definitions of the term as of “Word of Mouth” or “Buzz Marketing”. But when you look at it, it all [...]

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Book: Positioning

Al Ries’ and Jack Trout’s Positioning: The Battle for Your Mind is dated, controversial, and still a planner’s bible. Ries/Trout start from the observation that we live in an over-communicated world (even more true today than 30+ years ago when the book first appeared). Their remedy for all who want a slice of mind and [...]

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Do Not Disturb

This webpage has an obtrusive banderole ad of 870 by 270 pixel, covering the width of the page with a video-ad.

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Kind of love Odol

Germany’s most traditional mouth wash, Odol, have updated their website. The screen-layout scales well from ca. 800×700 (weird choice) to full-size on my secondary screen (Apple Cinema 24″ - sorry to boast). I love the rasterized look of the dynamic yet generic summer imagery. Fucking brill. Great backdrop e.g. for video placement in the main [...]

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Beautility

More timeshift-blogging (i.e. finishing a draft months after it was current news). … I guess the first time I looked at UNIQLOCK was back in 2005 just after its release. And in truth I was, well, underwhelmed. The featured fashion by UNIQLO does not match my style and the hypnotizing beauty of the dancers totally [...]

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Google or: more than two ways of looking at things

A few weeks ago, German weekly Die Zeit dedicated half their busiess section to Google and its machinations: Google weiß, wo du bist, Nichts zu verbergen, Homo Faber 2.0. Great scepticism all around: it can’t be ok for a company to know what you’re doing (unless its your streetcorner grocer, your hairdresser, your banker, the [...]

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MedienMittwoch: Twittin’ about WebTV

Apparently, last month’s MedienMittwoch left me kind of wordless. Klaus Kofler tried valiently to address the looming economic crisis with the pure teachings of LOHAS. 40 minutes stage time left him just enough room to rehash the same points of analysis that we’d been reading in every editorial for the past four weeks and a [...]

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Sechzig Grad

Probably the next thing after diet-blogs: book-writing-blogs. Sechzig Grad is probably not the only example of book-written-in-blogfor-cum-blogging-about-writing-blog (or, more generally, of self-motivation-by-publication-blogs).

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More fun with ASCII-ads

Sweet. (Hint: check the URL) (No longer there? Check for video here.)
On the downside:

You can no longer copy the URL.
This is the most unconspicious ad-space I can currently think of. OK, there’s unaccounted for movement in the peripheral field of vision, but so there is on the bottom right (animated wold-map teaser). And the form [...]

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Dusting the Crystal Ball

Kate Green / Technology Review reports on an HP Labs initiative to calculate the future success of online content (Die Popularitätsformel, Dec 30, 2008). The researchers at Palo Alto look at the first day metrics of online text or video: Digg and YouTube primarily., apply some mathematical models, and come up with a popularity curve [...]

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