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… warum genau wollen wir das jetzt so machen?

Posts from the ‘advertising’ Category

Beautility

April 15th, 2009 | Permanent link

More timeshift-blogging (i.e. finishing a draft months after it was current news). … I guess the first time I looked at UNIQLOCK was back in 2005 just after its release. And in truth I was, well, underwhelmed. The featured fashion by UNIQLO does not match my style and the hypnotizing beauty of the dancers totally [...]


Google or: more than two ways of looking at things

February 25th, 2009 | Permanent link

A few weeks ago, German weekly Die Zeit dedicated half their busiess section to Google and its machinations: Google weiß, wo du bist, Nichts zu verbergen, Homo Faber 2.0. Great scepticism all around: it can’t be ok for a company to know what you’re doing (unless its your streetcorner grocer, your hairdresser, your banker, the [...]


MedienMittwoch: Twittin’ about WebTV

February 14th, 2009 | Permanent link

Apparently, last month’s MedienMittwoch left me kind of wordless. Klaus Kofler tried valiently to address the looming economic crisis with the pure teachings of LOHAS. 40 minutes stage time left him just enough room to rehash the same points of analysis that we’d been reading in every editorial for the past four weeks and a [...]


Sechzig Grad

February 1st, 2009 | Permanent link

Probably the next thing after diet-blogs: book-writing-blogs. Sechzig Grad is probably not the only example of book-written-in-blogfor-cum-blogging-about-writing-blog (or, more generally, of self-motivation-by-publication-blogs).


More fun with ASCII-ads

January 1st, 2009 | Permanent link

Sweet. (Hint: check the URL) (No longer there? Check for video here.)
On the downside:

You can no longer copy the URL.
This is the most unconspicious ad-space I can currently think of. OK, there’s unaccounted for movement in the peripheral field of vision, but so there is on the bottom right (animated wold-map teaser). And the form [...]


Dusting the Crystal Ball

December 30th, 2008 | Permanent link

Kate Green / Technology Review reports on an HP Labs initiative to calculate the future success of online content (Die Popularitätsformel, Dec 30, 2008). The researchers at Palo Alto look at the first day metrics of online text or video: Digg and YouTube primarily., apply some mathematical models, and come up with a popularity curve [...]


Conflagration

December 3rd, 2008 | Permanent link

I’ve fallen among the advertisers, and since Oct. 1, I’m helping to make Leo Burnett Frankfurt become a little more digital every day. And no sooner was I on bord than they sent me to an ADC conference. Yes, that’s ADC as in Art Directors Club Germany. The event was the Brands and Ideas Congress, [...]


Podcast potential

October 6th, 2008 | Permanent link

In a recent Schlaflos in München-podcast, Annik Rubens quotes a German public radio official with an estimate of 10-15% of radio podcast subscribers who’ve had no previous contact with the radio programm related to the downloaded podcast. These users came across the podcasts not via the programms but (mostly) through topic-related iTunes searches. In an [...]


m2 August 08: The Aura of Dead Trees

August 17th, 2008 | Permanent link

C. complained that I didn’t blog the last MedienMittwoch on Corporate Publishing. The dealay is probably explained by the fact that the thing that struck me most about the event was that it’s been another four weeks already since I last posted here (except for comments on comments on the LOHAS MedienMittwoch).
The m2 CP was [...]


Faster than the Internet (almost)

December 28th, 2007 | Permanent link

Home for Christmas, I got to watch a DVD with filmed footage of my hometown in the days immediately after the end of the war in May 1945. What struck me most were images of the central train station, May 8 or a couple of days later, absolutely reduced to rubble and bands of twisted [...]