KonzeptioNerd

Conflagration

I’ve fallen among the advertisers, and since Oct. 1, I’m helping to make Leo Burnett Frankfurt become a little more digital every day. And no sooner was I on bord than they sent me to an ADC conference. Yes, that’s ADC as in Art Directors Club Germany. The event was the Brands and Ideas Congress, [...]

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Podcast potential

In a recent Schlaflos in München-podcast, Annik Rubens quotes a German public radio official with an estimate of 10-15% of radio podcast subscribers who’ve had no previous contact with the radio programm related to the downloaded podcast. These users came across the podcasts not via the programms but (mostly) through topic-related iTunes searches. In an [...]

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m2 August 08: The Aura of Dead Trees

C. complained that I didn’t blog the last MedienMittwoch on Corporate Publishing. The dealay is probably explained by the fact that the thing that struck me most about the event was that it’s been another four weeks already since I last posted here (except for comments on comments on the LOHAS MedienMittwoch).
The m2 CP was [...]

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Faster than the Internet (almost)

Home for Christmas, I got to watch a DVD with filmed footage of my hometown in the days immediately after the end of the war in May 1945. What struck me most were images of the central train station, May 8 or a couple of days later, absolutely reduced to rubble and bands of twisted [...]

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Advertising to Elves: new article on Ingame Advertising

Sabine Raffel, media-planner and engaging presenter (Raffel Media | Media Beratung, Strategie und Planung) and I have written an article for Torsten Schwarz’s Leitfaden Online-Marketing.
“Ingame Advertising - Neue Wege zur Zielgruppe” (IGA - New Approaches to Your Target Group)
The thing about print is that the facts you base your ideas on are often daten by [...]

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To the Niches

HORIZONT 29/2007 quotes Eprofessional / Fittkau & Maaß study 24. WWW-Benutzer-Analyse W3B.
Findings

40% of experienced web users spend 25%+ of their online-time on smaller, less well known, specialized sites.
30% of web newbies do the same.
52.7% of < 19-year-olds spend 25%+ of their online-time on smaller, less well known, specialized sites.
49.7% of 20-29-year-olds do the same.
So do [...]

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In its June 2007 edition, Wired Magazine has an interview with CBS president Leslie Moonves, headed “What happens to Network Television in the Internt Age?”. See online: CBS Chief Isn’t Worried About YouTube or Google — ‘As Long as We Get Paid’.
Where Sulzberger positions himself and his N.Y.T. as “curators of news” (see my recent [...]

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Fun with interfaces

Via Adverblog: A Spanish advert for donating blood pulls the interface into the diegetic level of the video. Very smartly and effectively done: The progress bar doubling as vial suggests that giving blood is really as easy, smooth and everday as starting a video stream.
Playing with the interface is a proprietary technique of digital [...]

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Deviant advertising

Via the ingenious Adverblog: Toyota online-advertise their new Scion car with a deviant little website: LittleDeviant xD. The site is quirky, inapproriately violent for even a SUV (which I don’t think the Scion is, anyway) and looks like someone played a lot of Silent Hill 2 with a little bit of Donna Leishman’s Deviant - [...]

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Marketing, Advertising, PR, Branding … and the Web 2.0

Trust on me to have forgotten where I caught this meme only last week, but …
Marketing, Advertising, PR, Branding …
Brand Autopsy feature cartoons by Marty Neumeier (from his book ZAG) that quite neatly illustrate the basic workings of Marketing, Advertising, Public Relations and Branding:

See also: ZAG.
… and the Web 2.0
I wonder what the illustration for [...]

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