KonzeptioNerd

MedienMittwoch revisited

Last week’s MedienMittwoch Ist das Internet eine Marketing-Seuche was a compact little (1 hour) event with a verbalized and (rare treat!) controversial panel. After a bit of position-fixing, the main topics were:
a) the need for classic and new media agencies to buy in(to) complementary know-how
Integration and convergence has been a large topic for advertisers since [...]

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medienmittwoch m2 in Frankfurt

Tonight, I’ll be blogging live from the medienmittwoch.
medienmittwoch is a joint initiative of several media companies in Frankfurt / Mainz (Germany), BlueMars among them.
This month’s session wonders whether the internet is nothing but a marketing epidemic. Volker Schütz (Horizont), Hansjörg Zimmermann (Das Goldene Vlies), Florian Ruckert (IP Deutschland), Laurent Burdin (SinnerSchrader) and Frank Vahldiek (Vodafone) [...]

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How Much Website Do You Need (if You’re a Small to Mid-range company)?

A pro pos of a small meme over at techdirt: You Mean Small Businesses Can Succeed Without Web Sites? … Carlo Longino and a few commenters along with him believe that (having to set up and run) a website may not benefit and may actually be detrimental to small businesses.
I kind of disagree. A website [...]

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History Repeating

Jochen Sengpiehl, head of marketing at German car manufacturer VW, is quoted to characterize Second Life as “superfluous and dangerous”. “People”, he says according to the HighText iBusiness Newsletter of March 2, 2007 , “would better invest their energies in the real world instead of wasting them in a virtual one.
Now, that’s exactly what they [...]

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Social Networking and E-Mail Harvesting

A few weeks ago, a friend invited me to social networking site Hi5 (not linking on purpose). I knew the sender, I’m interested in communities as a phenomenon of digital lifestyles, so I clicked the coded link and registered. I also changed the mail-address my friend had used (a personal address) to one I usually [...]

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Ad Spendings on Social Networking Sites

eMarketer Daily newsletter of March 26, 2007 has a chart on “worldwide online social network ad spending, 2006, 2007 & 2010.
They are USD 350 mio (US) and USD 95 mio. (outside US) for 2006 with projections of USD 865/206 mio for 2007 and USD 2,150/665 mio für 2010. (eMarketer original research, October 2006)
These numbers [...]

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