KonzeptioNerd

Value added Web 2.0

The persistent buzzword Web 2.0 is commonly understood as denoting either a group of technical advances in web programming or as a grassroot reappropriation of what had turned into an entirely commerce (and advertising) driven endeavor: the internet. In their 2006 volume Interaktive Wertschöpfung (interactive value creation), Ralf Reichwald and Frank Piller take an opposing [...]

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Community Marketing Management … for Beginners

I’m reading Frank Mühlenbeck’s and Klemens Skibicki’s Community Marketing Management because I’m currently researching online community theory, but I’m not sure reviewing it here is the best of ideas. Let’s see. CMM has various problems, the biggest one appears to be target group insecurity.
Mühlenbeck and Skibicki appear to be talking to a rather concise audience [...]

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Intershop Roadshow

Intershop is one of the success stories of the first internet boom in Germany. Named after the convertible currency based retail chain of the German Democratic Republic (DDR), Intershop created one of the first full-fledged ecommerce softwares. They have recently gone together with Soquero, search engine optimization specialists. They have also pimped their ecommerce suite [...]

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Excellent URL structure

Amazon is probably not best known for their human readable URLs. They do, however, have a consistent URL structure (at least across their .com .de and .co.uk domains).
Today, I came across Dan Saffer’s Designing for Interaction in a blog that links to Amazon’s .com-site (with an affiliate code, I think). I don’t want to order [...]

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Be where your customers are

Michael Otto is chairman of Otto Versand, one of Germany’s largest mailorder companies. Alexander Otto is chairman of ECE, a company that buildes and runs large shopping arcades in Germany. Rivals? No - brothers.
In the late 1960s, their father, Walter Otto, decided to supplement his mailorder business with malls. Not fearing cannibalization, Otto chose to [...]

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