KonzeptioNerd

Web 2.0 usage figures

Moritz Stefaner of Well-formed data shares figures from a Forrester study on Social Technographics: Mapping Participation In Activities Forms The Foundation Of A Social Strategy (link to the Forrester study - link to Stefaner’s digest).
Forrester propose “a ladder with six level of participation” and “use the term Social Technographics® to describe a population according to [...]

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US Online Social Network Ad Spending

eMarketer Daily newsletter refines its figures for US Online Social Network Ad Spending (see my previous post: Numbers) / US, 2007, in mio. USD:

MySpace: 525
Other general social network sites (Facebook, Bebo, Piczo, Friendster, etc, but not including MySpace): 200
Social network offerings from portals and other sites (MSN Spaces, Yahoo! 360, AIM Pages, Orkut, etc.): 95
Vertical [...]

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Everything’s so social

Sid Yadav’s rev(olution)2 Blog (rev2.org on Web 2.0 has a list of the top 10 most successful Web 2.0 startups (10 Most Successful Web 2.0 Startups) (posted April 14, 418 diggs the last time I looked).
The list might not be conclusive - and will probably look different for different countries. Looking from Germany, for example, [...]

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TV Networks and Emerging Media Formats

eMarketer Daily newsletter of March 8, 2007 looked at “Emerging Media Formats Implemented Most by Top TV Networks in the US, Q1 2007″ (source: 360i, March 2007).

Apparently, 97% of top TV networks use E-Mail alerts.
Blogs: 83%
Mobile: 80%
Podcast (audio): 80%
Games: 74%
RSS: 74%
Viral video (sharing functionality): 66%
MySpace: 37%
Podcast (video): 31%
YouTube: 14%

This suggests that Second Life comes in [...]

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Numbers …

The Bundesverbandes für Informationswirtschaft, Telekommunikation und neue Medien (Bitkom) and the European Information Technology Observatory (EITO announce that 60% of Germans have online access (not new) and that this figure will rise to just under 70% by 2010 (via Market, March 28, 2007).
Undoubtedly (barring major catastrophes), the percentage of internet users in Germany will reach [...]

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Ad Spendings on Social Networking Sites

eMarketer Daily newsletter of March 26, 2007 has a chart on “worldwide online social network ad spending, 2006, 2007 & 2010.
They are USD 350 mio (US) and USD 95 mio. (outside US) for 2006 with projections of USD 865/206 mio for 2007 and USD 2,150/665 mio für 2010. (eMarketer original research, October 2006)
These numbers [...]

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Wired 12/2006 figures

USD 67 billion US TV ad budget in 2005
USD 9.3 billion annual Google online-ad revenue (ca. 2006)
100 mio videostream / day on YouTube by late 2006
65,000 uploads / day on YouTube by late 2006
total US ad budget USD 177 billion (ca. 2006)
(Bob Garfield: “YoTube BoobTube” pp. 222-227, 266)
episodes before “My Parents Suck …”: 50,000 -100,000 [...]

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ZEIT for the internet

Last week’s issue of German weekly DIE ZEIT (Zeit-Website) had 5 articles on the internet.
One rather negligible one about the author’s first steps in Second Life (Kerstin Kohlenberg: Mein zweites Ich in German).
Punctum: The author wonders whether to approach an avatar “as the character or as the real person behind it”. I never thought to [...]

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