KonzeptioNerd

MedienMittwoch: Twittin’ about WebTV

Apparently, last month’s MedienMittwoch left me kind of wordless. Klaus Kofler tried valiently to address the looming economic crisis with the pure teachings of LOHAS. 40 minutes stage time left him just enough room to rehash the same points of analysis that we’d been reading in every editorial for the past four weeks and a [...]

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“Aufbruch 2009″ - next MedienMittwoch over at my digs

About 11 months ago, Leo Burnett Frankfurt hosted a MedienMittwoch. Spießer Alfons, nemesis of the advertising industry, ranted against everything and everyone, from borrowed creativity through awards to the host themselves. I sat in the last row, trying my best not to be too impressed by the venue (the three story center atrium of the [...]

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m2 August 08: The Aura of Dead Trees

C. complained that I didn’t blog the last MedienMittwoch on Corporate Publishing. The dealay is probably explained by the fact that the thing that struck me most about the event was that it’s been another four weeks already since I last posted here (except for comments on comments on the LOHAS MedienMittwoch).
The m2 CP was [...]

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Health, Sustainability and the Web 2.0

This week’s MedienMittwoch concerned itself with the LOHAS movement und their relationship with marketing.
The acronym LOHAS stands for Lifestyle of Health and Sustainability and if you’d like to read more (and care to read German), please to go my latest post on the MedienMittwoch-blog: Heute ist es hier so voll, weil man mit LOHAS Geld [...]

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Online and Off-

At the moment, I’m hanging out in Second Life, waiting for the first voice-enabled Web Montag in SL to start. Everybody’s standing round in a circle outside a small contained garden in DardWood (or hanging round in this sad droopy-head way neglected SL-avatars have), waiting for everybody else to figure out their new speech [...]

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MedienMittwoch revisited

Last week’s MedienMittwoch Ist das Internet eine Marketing-Seuche was a compact little (1 hour) event with a verbalized and (rare treat!) controversial panel. After a bit of position-fixing, the main topics were:
a) the need for classic and new media agencies to buy in(to) complementary know-how
Integration and convergence has been a large topic for advertisers since [...]

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medienmittwoch m2 in Frankfurt

Tonight, I’ll be blogging live from the medienmittwoch.
medienmittwoch is a joint initiative of several media companies in Frankfurt / Mainz (Germany), BlueMars among them.
This month’s session wonders whether the internet is nothing but a marketing epidemic. Volker Schütz (Horizont), Hansjörg Zimmermann (Das Goldene Vlies), Florian Ruckert (IP Deutschland), Laurent Burdin (SinnerSchrader) and Frank Vahldiek (Vodafone) [...]

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