KonzeptioNerd

Check This Out

In case you wonder: if I’m not here, look for me there: Leo Burnett’s Cultural Fuel.

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Health, Sustainability and the Web 2.0

This week’s MedienMittwoch concerned itself with the LOHAS movement und their relationship with marketing.
The acronym LOHAS stands for Lifestyle of Health and Sustainability and if you’d like to read more (and care to read German), please to go my latest post on the MedienMittwoch-blog: Heute ist es hier so voll, weil man mit LOHAS Geld [...]

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Pickup

Sabine Raffel’s and my article on Ingame Advertising got picked up by the December feature on CRMmanager: Ingame Advertising - Neue Wege zur Zielgruppe. Allegedly, a subscriber-only supplement to Internet World Business (print) also carried it, but I never got the proofs, so I cannot really say…
Anyway, it’s always nice to see ones work get [...]

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Intranet 2.0

Yet another article I’ve been working on earlier this year (together with BlueMars’s Tobias Kirchhofer) has made it between cardboard covers at last:
“BlueMars Intranet-Relaunch nutzt Web-2.0-Techniken” in: Frank Martin Hein, Elektronische Unternehmenskommunikation, Deutscher Fachverlag 2007.
We’re in good company with contributors from businesses such as Microsoft, Bertelsmann AG, Allianz SE, Meta Design, Kaufhof, Philips, SAP or [...]

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Advertising to Elves: new article on Ingame Advertising

Sabine Raffel, media-planner and engaging presenter (Raffel Media | Media Beratung, Strategie und Planung) and I have written an article for Torsten Schwarz’s Leitfaden Online-Marketing.
“Ingame Advertising - Neue Wege zur Zielgruppe” (IGA - New Approaches to Your Target Group)
The thing about print is that the facts you base your ideas on are often daten by [...]

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Gigs

If I’ve been a bit quiet lately, that’s because I’m putting all my writing gumption into two presentations on online communities / brand communities I’ll be giving this month.
Deutscher Multimedia Kongress DMMK at Stuttgart, September 19, panel “Online-Communities zur Markenbindung” 3.45 pm
Zweiter wissenschaftlicher Kongress des Deutschen Direktmarketing Verbands DDV at Frankfurt, September 26, after lunch.
(Your [...]

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Fun with interfaces

Via Adverblog: A Spanish advert for donating blood pulls the interface into the diegetic level of the video. Very smartly and effectively done: The progress bar doubling as vial suggests that giving blood is really as easy, smooth and everday as starting a video stream.
Playing with the interface is a proprietary technique of digital [...]

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Thanks. (Good Design 07 award)

Das Ende des Schweigens won a silver Good Piece at the German Designers’ Club’s (DDC) Good Design 07 award. This must be number 15, but we’re still proud as anything.
The companion book, Gute Gestaltung 07; Good Design 07, a fat squat volume with a padded black cover is a nice browse and looks good on [...]

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medienmittwoch m2 in Frankfurt

Tonight, I’ll be blogging live from the medienmittwoch.
medienmittwoch is a joint initiative of several media companies in Frankfurt / Mainz (Germany), BlueMars among them.
This month’s session wonders whether the internet is nothing but a marketing epidemic. Volker Schütz (Horizont), Hansjörg Zimmermann (Das Goldene Vlies), Florian Ruckert (IP Deutschland), Laurent Burdin (SinnerSchrader) and Frank Vahldiek (Vodafone) [...]

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Spreading the word

Mark Bernstein sent a link. Thanks Mark. Guess, though, that I need to try a little harder to elicit a more elaborate response. … Or do something about this lameass design.

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