KonzeptioNerd

Community Building with Amy Jo Kim

At eight real-world years, amy Jo Kim’s “Community Building on the Web” should be of interest mostly as a socio historical document. But Kim’s advice is still valid for the second wave of online communities - and not only because everyone’s still quoting her left and right. If nothing else, it’s a good starting [...]

---

Community Summit Revisited

Communities are IT. Everybody wants one. Everybody’s starting one.
Community-hype and hyper-communities
The trend is already expanding and people are starting to launch meta communities. Meta communities are frameworks that give users the means to start their own branded (or at least semi-branded) niche communities, allowing providers to cache in on the long tail without having to [...]

---

US Online Social Network Ad Spending

eMarketer Daily newsletter refines its figures for US Online Social Network Ad Spending (see my previous post: Numbers) / US, 2007, in mio. USD:

MySpace: 525
Other general social network sites (Facebook, Bebo, Piczo, Friendster, etc, but not including MySpace): 200
Social network offerings from portals and other sites (MSN Spaces, Yahoo! 360, AIM Pages, Orkut, etc.): 95
Vertical [...]

---

Ad Spendings on Social Networking Sites

eMarketer Daily newsletter of March 26, 2007 has a chart on “worldwide online social network ad spending, 2006, 2007 & 2010.
They are USD 350 mio (US) and USD 95 mio. (outside US) for 2006 with projections of USD 865/206 mio for 2007 and USD 2,150/665 mio für 2010. (eMarketer original research, October 2006)
These numbers [...]

---

Why XING works

Over the past few weeks, the meme’s been going round that online communities have reached the long tail. Put bluntly, this means that the market for friendship (or “social”) networks is about saturated. It’s time to diversify and differentiate.
Indeed, one might ask whether “social network” is the only viable community-modell - or, for that matter, [...]

---