KonzeptioNerd

Podcast potential

In a recent Schlaflos in München-podcast, Annik Rubens quotes a German public radio official with an estimate of 10-15% of radio podcast subscribers who’ve had no previous contact with the radio programm related to the downloaded podcast. These users came across the podcasts not via the programms but (mostly) through topic-related iTunes searches. In an [...]

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To the Niches

HORIZONT 29/2007 quotes Eprofessional / Fittkau & Maaß study 24. WWW-Benutzer-Analyse W3B.
Findings

40% of experienced web users spend 25%+ of their online-time on smaller, less well known, specialized sites.
30% of web newbies do the same.
52.7% of < 19-year-olds spend 25%+ of their online-time on smaller, less well known, specialized sites.
49.7% of 20-29-year-olds do the same.
So do [...]

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Web 2.0 usage figures

Moritz Stefaner of Well-formed data shares figures from a Forrester study on Social Technographics: Mapping Participation In Activities Forms The Foundation Of A Social Strategy (link to the Forrester study - link to Stefaner’s digest).
Forrester propose “a ladder with six level of participation” and “use the term Social Technographics® to describe a population according to [...]

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US Online Social Network Ad Spending

eMarketer Daily newsletter refines its figures for US Online Social Network Ad Spending (see my previous post: Numbers) / US, 2007, in mio. USD:

MySpace: 525
Other general social network sites (Facebook, Bebo, Piczo, Friendster, etc, but not including MySpace): 200
Social network offerings from portals and other sites (MSN Spaces, Yahoo! 360, AIM Pages, Orkut, etc.): 95
Vertical [...]

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But will it work?

GigaOM have a smart take on Komjuniti’s study on advertising in Second Life.
Importantly, they concede that
As bleak as these numbers may seem, it’s worth noting that they aren’t actually too far off from reactions to traditional Internet advertising. For example, four years after Net-based advertising had reached full fury, Yankelovich Parterns [sic] conducted a 2004 [...]

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Ad Spendings on Social Networking Sites

eMarketer Daily newsletter of March 26, 2007 has a chart on “worldwide online social network ad spending, 2006, 2007 & 2010.
They are USD 350 mio (US) and USD 95 mio. (outside US) for 2006 with projections of USD 865/206 mio for 2007 and USD 2,150/665 mio für 2010. (eMarketer original research, October 2006)
These numbers [...]

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Blogstudie 2007

And while I’m at it: Leipzig University (Universität Leipzig - Communication Management Department) and Search Engine Ask.com (Ask.com) have conducted a study on Searching information on the internet - blogs a new research-tools (Blogstudie 2007. Informationssuche im Internet - Blogs als neues Recherchetool. by Ansgar Zerfaß and Janine Bogosyan).
The study calls blog-readers “investigative multiplicators” [...]

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Web 2.0 User-Typology

German Südwestrundfunk (SWR) and market researchers result: (result:-Website) have studied users of web 2.0 applications.
Typologies (overlapping):

Produzenten (producers) - 6%
Selbstdarsteller (profilers) - 4%
Spezifische Interessen (specific interests) - 17%
Netzwerker (networking) - 12%
Profilierte (combine all of 1-4, like “A-list Bloggers” - which is weird, as we’re talking overlapping types here, anyway) - 7%
Kommunikatoren (communicators) - 34%
Infosucher (information seekers) [...]

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