KonzeptioNerd

Kind of love Odol

Germany’s most traditional mouth wash, Odol, have updated their website. The screen-layout scales well from ca. 800×700 (weird choice) to full-size on my secondary screen (Apple Cinema 24″ - sorry to boast). I love the rasterized look of the dynamic yet generic summer imagery. Fucking brill. Great backdrop e.g. for video placement in the main [...]

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The White Gold of the Celts

“Das Weiße Gold der Kelten” (the white gold of the Celts) - current special exhibition in the Frankfurt Museum of Archaeology (link goes to homepage which will cover “white gold” till the exhibition ends April 26). Nice little exhibition with an uncomplex parcours like the double-circle vaults of a stoneage temple.

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Don’t Touch

With half a free day in London on Sunday, I skipped into my favourite Science Museum. After five minutes or so I realized my mouth was hanging open in a rather stupid manner. But that was fine, as in most other museums, I catch myself after five minutes muttering agck agck under my breath. The [...]

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Miscellaneous Museum

In a recent alterbox-newsletter, Jakob Nielsen excuses England’s King George III for the unevolved information architecture of his coin collection. We learn four things, says Nielsen:

Alphabetical order is usually a bad way to structure items.
For a better structure, you need to understand the underlying dimensions of interest.
New info may cause you to restructure things for [...]

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Stay Out

Bad Outdoor Advertising Usability
Nice advert for UniCredit at Frankfurt airport:

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Web 2.0 usage figures

Moritz Stefaner of Well-formed data shares figures from a Forrester study on Social Technographics: Mapping Participation In Activities Forms The Foundation Of A Social Strategy (link to the Forrester study - link to Stefaner’s digest).
Forrester propose “a ladder with six level of participation” and “use the term Social Technographics® to describe a population according to [...]

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History Repeating

Jochen Sengpiehl, head of marketing at German car manufacturer VW, is quoted to characterize Second Life as “superfluous and dangerous”. “People”, he says according to the HighText iBusiness Newsletter of March 2, 2007 , “would better invest their energies in the real world instead of wasting them in a virtual one.
Now, that’s exactly what they [...]

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Numbers …

The Bundesverbandes für Informationswirtschaft, Telekommunikation und neue Medien (Bitkom) and the European Information Technology Observatory (EITO announce that 60% of Germans have online access (not new) and that this figure will rise to just under 70% by 2010 (via Market, March 28, 2007).
Undoubtedly (barring major catastrophes), the percentage of internet users in Germany will reach [...]

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