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Posts from the ‘User’ Category

Web 2.0 User-Typology

February 9th, 2007 | Permanent link

German Südwestrundfunk (SWR) and market researchers result: (result:-Website) have studied users of web 2.0 applications.
Typologies (overlapping):

Produzenten (producers) - 6%
Selbstdarsteller (profilers) - 4%
Spezifische Interessen (specific interests) - 17%
Netzwerker (networking) - 12%
Profilierte (combine all of 1-4, like “A-list Bloggers” - which is weird, as we’re talking overlapping types here, anyway) - 7%
Kommunikatoren (communicators) - 34%
Infosucher (information seekers) [...]