KonzeptioNerd

Open Fire: Consumer Engagement

Until today, I thought that Consumer Engagement meant more or less “giving people something to do on your website instead of just pushing your product”. Not so. Apparently, there are as many and as vague definitions of the term as of “Word of Mouth” or “Buzz Marketing”. But when you look at it, it all [...]

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Value added Web 2.0

The persistent buzzword Web 2.0 is commonly understood as denoting either a group of technical advances in web programming or as a grassroot reappropriation of what had turned into an entirely commerce (and advertising) driven endeavor: the internet. In their 2006 volume Interaktive Wertschöpfung (interactive value creation), Ralf Reichwald and Frank Piller take an opposing [...]

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Google or: more than two ways of looking at things

A few weeks ago, German weekly Die Zeit dedicated half their busiess section to Google and its machinations: Google weiß, wo du bist, Nichts zu verbergen, Homo Faber 2.0. Great scepticism all around: it can’t be ok for a company to know what you’re doing (unless its your streetcorner grocer, your hairdresser, your banker, the [...]

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Sechzig Grad

Probably the next thing after diet-blogs: book-writing-blogs. Sechzig Grad is probably not the only example of book-written-in-blogfor-cum-blogging-about-writing-blog (or, more generally, of self-motivation-by-publication-blogs).

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To name is to create (on Mark Bernstein on Wikis)

Mark Bernstein asks interesting things about Wikis these days, for example: is it possible to link ironically, or lyrically, in a wiki?. Mark argues that “to name is to link” and that “a link to SomePage goes to that page; it can’t easily lead to a commentary or a rebuttal or an alternative or an [...]

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Everything is Miscellaneous

David Weinberger’s Everything is Miscellaneous: The Power of the New Disorder makes a great tandem read to Norbert Bolz’s bang design and Bruce Sterling’s Shaping Things. Weinberger, too, is dealing with things gone out of control. But when items break out of their traditional categories, Weinberger gets all excited and fired up.

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Intranet 2.0

Yet another article I’ve been working on earlier this year (together with BlueMars’s Tobias Kirchhofer) has made it between cardboard covers at last:
“BlueMars Intranet-Relaunch nutzt Web-2.0-Techniken” in: Frank Martin Hein, Elektronische Unternehmenskommunikation, Deutscher Fachverlag 2007.
We’re in good company with contributors from businesses such as Microsoft, Bertelsmann AG, Allianz SE, Meta Design, Kaufhof, Philips, SAP or [...]

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Web Trends Screensaver

Oliver Reichenstein of Information Architects Japan updated his Web Trend Map 2007 (Version 2.0). It’s available in various formats for screen and print viewing - and as a screensaver (Mac OSX only).
Neat!

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To Blog or Not To Blog

Bloggers 0 - Journalists n/a
I was at Mainz university a little while ago, to talk to a group of journalism students about the web 2.0 and the traditional information media.
I was prepared to talk about readers who have grown accustomed to managing their own media and information, to write back, to look for context and [...]

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Disposable Identities (Was: “Are You Dr. Jekyll or Mr Hyde?”)

PR-Blogger Klaus Eck muses (in German) about the mashup of private, business and public identities in the Web 2.0 (Sind Sie Dr. Jekyll oder Mr. Hyde?. His gist: There’s no significant split between on- and offline identities (or personalities). The reason: Jykell can split off his more aggressive traits into Hyde and then disclaim responsibility [...]

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