KonzeptioNerd

Marketing, Advertising, PR, Branding … and the Web 2.0

Trust on me to have forgotten where I caught this meme only last week, but …
Marketing, Advertising, PR, Branding …
Brand Autopsy feature cartoons by Marty Neumeier (from his book ZAG) that quite neatly illustrate the basic workings of Marketing, Advertising, Public Relations and Branding:

See also: ZAG.
… and the Web 2.0
I wonder what the illustration for [...]

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Everything’s so social

Sid Yadav’s rev(olution)2 Blog (rev2.org on Web 2.0 has a list of the top 10 most successful Web 2.0 startups (10 Most Successful Web 2.0 Startups) (posted April 14, 418 diggs the last time I looked).
The list might not be conclusive - and will probably look different for different countries. Looking from Germany, for example, [...]

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Why XING works

Over the past few weeks, the meme’s been going round that online communities have reached the long tail. Put bluntly, this means that the market for friendship (or “social”) networks is about saturated. It’s time to diversify and differentiate.
Indeed, one might ask whether “social network” is the only viable community-modell - or, for that matter, [...]

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Blogstudie 2007

And while I’m at it: Leipzig University (Universität Leipzig - Communication Management Department) and Search Engine Ask.com (Ask.com) have conducted a study on Searching information on the internet - blogs a new research-tools (Blogstudie 2007. Informationssuche im Internet - Blogs als neues Recherchetool. by Ansgar Zerfaß and Janine Bogosyan).
The study calls blog-readers “investigative multiplicators” [...]

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Web 2.0 User-Typology

German Südwestrundfunk (SWR) and market researchers result: (result:-Website) have studied users of web 2.0 applications.
Typologies (overlapping):

Produzenten (producers) - 6%
Selbstdarsteller (profilers) - 4%
Spezifische Interessen (specific interests) - 17%
Netzwerker (networking) - 12%
Profilierte (combine all of 1-4, like “A-list Bloggers” - which is weird, as we’re talking overlapping types here, anyway) - 7%
Kommunikatoren (communicators) - 34%
Infosucher (information seekers) [...]

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